Ben Brooks on the iPad Air ⇒

For the first time since I got the original iPad I am presented with a device that I actively want to use for things — not just a device that I have if I need it. It reminds me of 2007 and 2010 all over again. It’s more than just a new and shiny toy, it’s about a device that works so perfectly well that you cannot help but find uses for it — all for the very sake of wanting to use it more.

That’s how a device like the iPad is supposed to feel.

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